Peter Do’s SS23 New York Fashion Week runway show was the talk of town as NCT’s Jeno was said to be opening the show, making him the first K-Pop idol to open a New York Fashion Week show. The designer’s famous pieces, which are completely unisex, are composed of oversized, yet form fitting pieces with their unique silhouettes. Although expressing that regardless of titles, his pieces are for everyone – and this was Peter Do’s menswear collection debut.

Following the announcement at the beginning of this month that Peter Do would be in partnership with SM Entertainment, Red Velvet’s Seulgi and SMROOKIES Shohei and Eunseok also attended and walked the show. Each of their looks and overall vibes match well with the sharp silhouettes and refined designs of Peter Do’s collection.

The first look to make an appearance on the runway was the iconic backless, double breasted jacket which has taken over the internet ever since the look was revealed. The jacket was paired with satin pants which featured a cheeky slit down the side. Despite their flowy silhouette, the pants came to have a slight cuff at the end to showcase tall, platform heels – which only add onto the idea that their clothes are for everyone who is willing to indulge themselves in some Peter Do. 

Photo Credits: Frank Samuel, Peter Do

This line, despite being promoted as a menswear collection, is simply adding to the designer’s focus on genderless fashion, where broad shoulders, wider-legged pants, and tighter middles are being accentuated and showcased. The innate sexiness of revealing skin is done in a way that leaves you yearning for more, yet the garments remain sophisticated, creating that perfect middle ground.

The brand of Peter Do originated in New York City back in 2018. Do studied Fashion Design at the Fashion Institute of Technology in New York City, where he also received the “LVMH Graduate Prize.” His designs and items are continuously innovative with his ideas from his womenswear line being translated through to menswear. His main range featured a variety of looks, where his long coats and leather bags were bought by everyone and talked about in online fashion spaces. With his new menswear collection, traditionally feminine items such as the skirt, had taken inspiration from the kilt, keeping their wide fit and broad looks, but in the gaze of it being worn on a man.

The Vietnamese-born designer made a name for himself by always paying attention to the details and architectural-like structures of his pieces which are eye-catching. The silhouettes cater to a broader spectrum of people who see themselves in his clothes, justifying the genderless expression which shines upon his staple pieces. Cydnie, who goes by the Twitter user @fellinysl, has consistently shown her support for the brand as they bring her interest in fashion and architecture together in a way which is done so elegantly. Cydnie went on to create a thread which brought these two together, and utilized her interest in both areas to comparatively show Peter Do looks as chairs by looking at color, silhouette, and details of the items. Peter Do shared the thread to his personal social media account also.

The future of Peter Do continues to shine bright as his attention to elements in his clothing continues to be praised by critics, and as his tailorings continue to push in the genderless, unisex area. As his brand blew up after his first runway at New York Fashion Week in 2021, many people had to view his collections and pieces virtually. But, as the world adjusts to being open again, those same people will be waiting to view his pieces in person at events and within editorials.

K-Pop fans would’ve had Peter Do on their radar after the brand invited NCT’s Johnny to the Met Gala earlier this year to walk alongside Peter Do himself in his line. The designer styled the idol in a satin three-piece suit with a slight v-neck vest, and the iconic statement boots.

Just before the SS23 runway debut, Peter Do shared pictures of Johnny at the first fitting for the collection. Johnny is spotted in the brand’s own rendition of the traditional Scottish kilt with its black pleats and belt loops faintly at the top, combined with their slim pants with white lining down the sides. Among SM Idols, Johnny is definitely on top of the list of someone who fits the style and values of Peter Do.

Despite the SS23 collection being the brand’s menswear debut, the garments are truly for anybody to style and make their own. With models of every stature wearing his clothes down the runway, to the fashion enthusiasts copping their own Peter Do archive pieces, confidence is key when it comes to wearing Peter Do.

Peter Do and SM Entertainment have officially formed a partnership which will allow future collaborations between the two, furthering the connection between the fashion industry and K-Pop, which seemingly goes hand-in-hand.

Edited by Cara Musashi