Following the announcement that Stray Kids would be ambassadors for Tommy Hilfiger, the eight-member JYP Entertainment boy group can be spotted in the brand's Fall/Winter 2023 campaign!

The partnership between the pair was announced in September, when Tommy Hilfiger’s “Always Together” Fall/Winter campaign dropped. The eight Stray Kids members, Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N., all feature in the campaign alongside other extraordinary musical acts such as Quincy Jones, and Steve Aoki, showing off the brand's latest outdoor collection.

Tommy Hilfiger’s Fall/Winter 2023 campaign looks back at the brand’s roots and heritage structure of its family-oriented nature. Through this collection, audiences can re-imagine modern family structures through their selection of models, and have shown that chosen families are represented also. 

We see the group adorned in seasonal outwear ranging from their black New York Puffer Jacket, to the brand's signature Tartan print across its items. The brand made a point of mixing the textures and fabrics of their apparel as a homage to their history.

The brand’s motto for their Tommy Families campaign shares: “We're redefining together-time with unique American looks that reflect what it means to be united - in how we think, how we act, and how we dress.” It’s undeniable that Stray Kids’ bond as eight members, and how they work together, aligns well with this motto.