FNC Entertainment’s new boy group AMPERS&ONE has arrived on the scene! The seven member group features Kamden, Brian, Jiho, Siyun, Kyrell, Mackiah and Seungmo. You might recognize a couple members from Boys Planet and Wild Idol. The group officially debuts with single album AMPERSAND ONE and title track “On And On.”

What better way to introduce a rookie group than with a youthful school concept? Yes, I feel very old. But the concept is fitting for a new group, and the playful nature of the song fits well with these boys. “On And On” is an upbeat pop track that gets more addicting as the song goes on. The driving nature of the beat makes it work well with both the vocals and rather intense rap verses. Perhaps it’s the vocal timbre of the rappers, but these verses hit differently than most rookie titles. This track is fun, fast-paced, and never loses any energy.

It’s not just the fast tempo and high energy song that reflects youthfulness of this debut, but the concept as well. It’s a classic school boy concept, set in a nondescript school environment, showing the boys in everyday schooling struggles. The energy is reflected both in the settings during their verses and the choreography shots. It is designed to be cute, and the boys do a good job of encompassing that concept. 

Check out the music video for “On And On” below!