Fashion powerhouse Louis Vuitton took to social media to announce RIIZE as their newest House Ambassadors. Members Shotaro, Eunseok, Sungchan, Wonbin, Sohee, and Anton bring the group’s unique color to the high fashion brand.

RIIZE is a seven-member boy group (with member Seunghan currently on an indefinite hiatus) under SM Entertainment. The boy group and fashion brand had teased their partnership before, as the group has been sporting the brand’s latest menswear at the 2023 MAMA Awards. People online were quick to note this so the announcement comes as no surprise!

Louis Vuitton shared that RIIZE embodies the brand's audacious spirit as they “lend their bold attitude to the graphic pieces of Louis Vuitton menswear.”

The boys of RIIZE, who are known for their laid-back, Gen-Z approach in their style and social media presence, make for ambassadors who will bring a new market to the brand. The relationship between RIIZE and BRIIZE, the group’s fandom name, is one that is interactive and exciting—one that holds a mutual understanding of how the other interacts with content. 

We can’t wait to see what this collaboration has in store!

Edited by Aleena Faisal