PURPLE K!SS are possessed hotel concierges in new single “Sweet Juice,” the title track of their fifth mini-album Cabin Fever, both released on February 15, 2023. The alluring pop track was written by Dr. JO along with YUKI and Na Goeun from the group; composed by Alina Smith, Annalize Morelli, Elsa Curran; and arranged by LYRE.

A haunting building in the middle of a forest. Its light color surrounded by dark skies. An eerie feeling lingers when you enter. Classic, elegant rooms drowned in purple and red. Possessed concierges watch your every move. Objects float as shadows tempt fate. A whisper draws you to room 315. It’s enticing.

But did you catch the hidden messages? 

“Poltern” is written above the keys in the lobby. The term means “to crash” in German, and just as it’s seen, a set of keys from room 315 falls. “Rilas” is seen on a beach ball at the swimming pool and on the door of room 315. It doesn’t mean anything upon first glance, but backwards translates to “salir,” meaning “to leave; go out; to come out” in Spanish. There is no known personal meaning of the number “315” in the PURPLE K!SS universe, however, tarots explain this is an angelic number that signifies success and opportunity - to not be afraid of adventure, or alternatively, the “manifestation of desires.” Lastly, “Insolito” means “unusual; uncommon; extraordinary.” With a promise like that, would you want to stay a night at the Insolito Hotel?

But how did PURPLE K!SS become possessed? The music video starts with the members delivering luggage to a mysterious room. Strange things start occurring when this guest checks in, and the members light a candle when the power shuts off. Soon, bloody words are written throughout the hotel, spooky twins follow them through the corridors, and silverware and luggage fly around the set. Eventually, the members split from each other, and they hide from the shadows trying to grab them, push them, lure them. They can feel them, but the hotel stays silent. Then, they each receive a call from a retro phone, and it’s none other than the guest from room 315. PURPLE K!SS previously teased the winterverse, and as they finally step into the room, said universe is revealed. What should we expect in this new place?

But we all have the same question: what is “Sweet Juice” and where can we find it?

Edited by Kelly Sipko