Tiffany and Co. officially unveiled its Spring/Summer 2023 campaign, and starring as the campaign's visual is none other than K-Pop sensation Park Jimin. Titled This Is Tiffany, the new campaign collection features an assortment of silver jewelry pieces including chain link necklaces and bracelets. In the campaign video below, Jimin can be seen looking elegant and classy in black boots, a sleek black suit, and accessories from the Tiffany hardware collection. 

Last month, Tiffany and Co. announced Jimin as their newest House Ambassador. Since then, Jimin has been seen donning pieces from the iconic T collection. From his issue of Vogue Korea to his appearance on Jimmy Fallon's Tonight Show where the pop artist wore an 18k Tiffany bangle, Jimin has been soliciting his name as a global style icon. Alongside the new Tiffany campaign, Jimin was previously announced as Dior’s Global Ambassador and attended the Dior Men’s Fall 2023 show earlier this year.  

Alongside Jimin, the other BTS members have also partnered with popular luxury brands. RM was recently named Bottega Veneta’s Global Ambassador, SUGA as Valentino’s Global Ambassador, j-hope as a Brand Ambassador for Louis Vuitton, and V as Celine’s Brand Ambassador. 

RM For Bottega Veneta

On March 31, luxury brand Bottega Veneta’s creative director Matthieu Blazy took to Instagram to welcome BTS leader RM as the newest Global Ambassador for the popular brand. The Instagram post featured the idol posing against a wall dressed head to toe in a checkered shirt and blue denim trousers (all Bottega Veneta, of course) while showcasing the brand's black Andiamo bag. 

This isn’t the first time RM has interacted with Bottega. Last month during Milan fashion week, RM attended the Bottega Veneta Autumn/Winter 2023 show looking sleek in a tailored suit. 

BTS have been venturing into the world of luxury fashion since officially announcing they would focus on solo projects. As seen above, there have been some exciting announcements with the members expressing their styles. We’re excited to see which luxury brands Jungkook and Jin will partner with!

Edited by Cara Musashi