This past weekend, DIOR successfully launched their highly anticipated Lady Dior exhibition in Seoul. The launch marks the start of the Lady Dior celebrations, where the iconic handbag is commemorated by guests and celebrated for being a timeless staple piece.

The exhibition is set to go on from September 2-17, allowing people from all over to visit and celebrate the brand’s popular item. Prior to the space being open to the public, the DIOR store held their launch party on August 31, welcoming a star-studded lineup of their brand ambassadors ready to represent the brand. 

The theme of the evening was the 1950s, signifying the decade that inspired DIOR’s identity through their clothes, from the silhouettes to the patterns and general fits. The Lady Dior bag signifies a timeless item, its legacy withstanding decades.

The launch party welcomed many guests who adorned their clothes from Jisoo of BLACKPINK, who is the brand’s Global Fashion and Beauty Ambassador, who was dressed in a DIOR Fall/Winter 2023 Maria Grazia Chiuri dress. The 1950’s silhouette compliments JISOO and adds to the Lady Dior theme as they almost travel back in time.

Jimin of BTS was also spotted at the event as he took to the photo wall in a beige leather trench coat on top of a white shirt, with a charmed necklace to accessorize the fit. The light outfit added smartness as the gray trousers and black boots provided a sleekness to his outfit.

Representing Gen-Z, Haerin of NewJeans was in attendance and made the look fit both the elegance of the brand, but also the young concept of her group through her bag. Her baby pink dress played with the 1950’s take of the event, but matching it with a mini-bag bursting with color allowed for a playfulness to be added to her outfit.

After teasing the announcement about their ambassadorship by being dressed in full DIOR outfits at Lollapalooza, TOMORROW X TOGETHER (TXT) made their first public appearance for the brand at the Lady Dior exhibition. TXT are the first full group to be announced as ambassadors as they join the extensive list of Global Ambassadors representing the brand’s image in South Korea.

Following the successful event in Seoul, Christian Dior is set to showcase a new line on Tuesday September 26 at Paris Fashion Week. Who do you think will be in attendance for the collection?