Gentle Monster and Jennie Kim have joined forces for a third sensational collaboration.

In the realm where fashion transcends boundaries and creativity knows no limits, the latest collaboration between eyewear powerhouse Gentle Monster and K-Pop sensation BLACKPINK’s Jennie has shattered expectations once again. This time, the partnership goes beyond the realm of eyewear, ushering in a whimsical collection that sparks imagination and invites wearers to embrace their unique style.

The centerpiece of this collaboration is an enchanting eyewear collection comprising eight distinct frames and 11 charming accessories, meticulously crafted to adorn the eyewear in many unique ways. These captivating charms feature intricate designs that inspire wearers to explore and experiment, allowing for a diverse expression of personal style.

Drawing inspiration from the realms of fantasy and nostalgia, Gentle Monster and Jennie have breathed new life into her personal favorite elements, such as capybaras, bows, and clouds. Jennie's own dreams are intricately woven into these designs, resulting in a collection that resonates deeply with her personal journey and creative vision.

The marketing approach employed for this collaboration is nothing short of ingenious. Embracing a playful and nostalgic aesthetic, the campaign palette is awash with soft pastel hues, invoking a dreamscape that speaks to the inner child within all of us. A whimsical unicorn serves as the emblem of this collaboration, capturing the hearts and imaginations of audiences worldwide. Through this approach, Gentle Monster and Jennie have succeeded in crafting an immersive experience that transcends traditional marketing tactics, inviting audiences to embark on a journey of self-expression, nostalgia, and discovery.

The announcement of this collaboration has sent waves of excitement rippling across the globe, igniting anticipation among fashion enthusiasts and K-Pop fans alike. Social media platforms buzz with anticipation as Gentle Monster gifts select items from the collaboration to social media influencers, offering a glimpse of the collection. 

The countdown to the global release has begun, with fans eagerly awaiting the opportunity to immerse themselves in this enchanting world of fashion and fantasy at special pop-ups across 13 different cities. Shop the collection starting May 1 at gentlemonster.com.