KCON LA 2024 is right around the corner, so here are some fashion and beauty brands you should watch out for at the convention.

KCON is the premier K-Culture festival celebrating Korean culture and music. While many fans eagerly await the chance to see and meet their favorite artists performing at this iconic event, they also look forward to the numerous opportunities to explore K-Beauty trends at the convention.

This year, KCON attendees can not only get a glimpse of what their favorite K-Pop idols are wearing on stage, but also have the chance to purchase these products at the Lifestyle booths of the convention.

OHT

OHT is a renowned jewelry brand established in New York City by South Korean designer Jinsol Woo. Known for its futuristic gothic style, OHT designs genderless jewelry that stands out for its unique aesthetic. Jinsol Woo's vision is to create pieces that can be worn by anyone, regardless of gender. The brand has gained popularity among many Korean celebrities, with stars like aespa’s Karina, P1Harmony’s Jiung, and (G)I-DLE’s Minnie wearing OHT pieces on stage and for other promotional activities. Additionally, OHT has garnered recognition among Western artists like Keshi and Olivia Rodrigo, further solidifying the brand's widespread appeal. 

Tirtir

Tirtir, an acronym for “Trust in Radiance,” is a South Korean beauty brand that has gained worldwide recognition for their TIRTIR Mask Fit Red Cushion SPF40 PA++. This cushion foundation went viral on TikTok due to its wide shade range, skin benefits, and incredible finish, leading to sellouts in several countries. While the brand is now well-known for its face makeup products, Tirtir's skincare line has long been endorsed by several K-Pop idols, including EXO’s Baekhyun and The Boyz’s Hyunjae. Their booth at KCON will be the perfect opportunity to explore everything that the brand has to offer!

MOIRA

MOIRA is a South Korean beauty brand that aims to impact everyone globally in positive, powerful, and lasting ways by simplifying beauty routines, empowering confidence, and highlighting inner beauty. Known for their stunning chroma eyeshadow shades, blushes, and lip tints, MOIRA is making its way to the top of the K-Beauty industry. At their KCON booth, fans can purchase specially curated K-Pop inspired makeup sets designed to give you that perfect idol look, all at a special discount.

This year, KCON LA will be held from July 26-28 at the LA Convention Center, Gilbert Lindsay Plaza, and Crypto.com Arena. Enjoy a weekend packed with exciting performances, surprise guests, and K-Beauty booths. Tickets are available for purchase on AXS.com. Don't miss out!

Edited by Rachael Lovette