Quite possibly the hottest R&B singer in the Korean music industry, BIBI made her U.S. debut at the 2021 HEAD IN THE CLOUDS concert hosted by 88rising from November 6-7 in California. BIBI was joined by her labelmates and legendary K-Hip-Hop team MFBTY composed of Tiger JK, YoonMirae, and Bizzy. The singer performed her singles “PADO,” “쉬가릿 (cigarette and condom),” her breakout hit “사장님 도박은 재미로 하셔야 합니다 (KAZINO),” “BAD SAD AND MAD” from her 2021 EP Life is a Bi…, and her latest single “The Weekend” released in collaboration between FeelGhoodMusic and 88rising. 

With an energetic performance, BIBI not only became a fan-favorite by the audiences, but also went viral on Twitter for throwing packs of condoms at the audience promoting safe sex awareness and showering the audience with kisses. The viral fancam of BIBI kissing a fan in the crowd currently has 870K views on Twitter. The debut live performance of her latest all-English song “The Weekend” was very well received as it trended on Twitter with 47.9k+ tweets within the following hours of the performance. The performance quickly took over TikTok with 13M+ views on her alias #nakedbibi alone. A steady hit, the single has continued to climb the Spotify Global Viral Daily Chart and Genius Korea Charts. 

As a champion in Asian and Asian American music, culture, and talent, BIBI is the perfect artist to join the 88rising family of artists. Through singles like “사장님 도박은 재미로 하셔야 합니다 (KAZINO),” BIBI showed her command as a hip-hop artist. With “The Weekend” and “쉬가릿 (cigarette and condom),” BIBI showcased her versatility as a pop and R&B artist. She has also shared her unique vocal prowess on the soundtrack single “Timeless” from the critically acclaimed Korean drama Beyond Evil.  

BIBI is shaping out to be a truly global artist leading a new generation of K-R&B artists. Last year, she took the stage at From Milan with Love: Next Gen, a show championing emerging talents created by AC Milan and Roc Nation, as the only Korean artist in the lineup. She is a brand ambassador for notable brands including Levi’s, NARS, and PUMA, and was on the runway as a model for 2021 F/W New York Fashion Week alongside popular K-Pop idols. With her spectacular performance at HITC, BIBI proved she’s a star and is breaking the mold of what Korean music looks like globally with her vibrant and unapologetic personality. Watch the performance of “The Weekend” at the show here and check out BIBI’s latest experimental EP Life is a Bi... as well!