Global attention on the stage shared by Stray Kids, ENHYPEN, ZEROBASEONE, NCT, ATEEZ, RIIZE

All-in-one entertainment tech startup for K-Pop and K-Content, BIGC (CEO: Kim Mihee), announced on the 22nd that it will participate in the global live streaming for overseas K-Pop fans at the 2023 MBC Music Festival, which takes place on the last day of the year, December 31.

The 2023 MBC Music Festival is a major music festival held annually at the end of the year. Top-tier artists who have received public love throughout the year come together to present spectacular performances. This year's music festival, themed “Dream Records,” will be held offline at the Sangam Media Center for domestic audiences and online at BIGC Live for international fans on the 31st of December. Especially, through a variety of stages and events that capture the end-of-year atmosphere, it is planned to enrich the ending of 2023 for K-Pop fans worldwide.

This year's music festival will be hosted by MCs Im Yoonah, Hwang Minhyun, and Choi Minho. The event features an unprecedented lineup of over 40 teams including ZEROBASEONE, NCT DREAM, NCT 127, Stray Kids, BOYNEXTDOOR, RIIZE, aespa, ENHYPEN, IVE, The Boyz, NMIXX, (G)I-DLE, ATEEZ, SHINee, CRAVITY, ITZY, STAYC, fromis_9, Kep1er, and more.

Additionally, &TEAM, 2AM, ATBO, BAEKHO, BEBE, DAY6, FANTASY BOYS, HYOYEON, LUCY, NCT U, NiziU, Lee Juck, Kwon Eunbi, Dynamic Duo, Young Tak, ONE TOP, Yoon Sang, Lee Youngji, Jang Minho, JuJu Secret, and Paul Kim will also participate. The four-hour performance is expected to provide unforgettable memories for fans. Especially for international fans, excluding Korea and Japan, the event will be broadcast live and include the global event “2023 K-POP TOUR EVENT,” offering generous prizes through a drawing.

BIGC is an entertainment technology startup targeting the global fandom market of K-Pop and K-Content. After officially launching the K-Pop fandom platform BIGC Moment and the all-in-one IP business platform BIGC Studio for entertainment and media companies at the end of last year, it has rapidly grown by successfully establishing itself as a leading reference in the entertainment industry and gathering global fans from over 200 countries. Particularly, BIGC Studio focuses on large-scale live streaming for entertainment and media companies as its core technology, offering everything from digital home building to global commerce and data analysis in a one-stop service.

BIGC has achieved significant success through prominent examples such as CJ ENM MAMA, KCON, and the MBC Idol Radio Concert, attracting tens of millions of overseas fans and implementing a 360-degree online IP monetization model.

Excluding Japan, BIGC plans to broadcast the upcoming 2023 MBC Music Festival to global fans simultaneously, using their overwhelming live technology. With their large-scale traffic handling technology and superior live capabilities, including multilingual subtitles, BIGC aims to deliver the best year-end performance to K-Pop fans around the world.


Kim Mihee, CEO of BIGC, stated, "It is an honor to showcase performances of top K-Pop artists in Korea in collaboration with MBC for K-Pop fans worldwide," and added, “We aim to provide the best digital environment so that more global K-Pop fandoms can enjoy the final countdown of the year with their favorite artists.”

Live streaming is available if you sign up on the BIGC Moment site www.bigc.im/mbckpop and purchase tickets by 7:30 PM on December 31, Korean time.