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Korean R&B Soloist, SAAY, Returns With R&B Hit, “DOMINO”

Korean female R&B soloist, SAAY, has released her brand-new digital single “DOMINO.” Being fully in English, SAAY represents a unique position within the Korean R&B scene as an artist who can cross between two languages and cultural markets. A seasoned singer-songwriter with a career stretching over a decade, SAAY is a multi-player who is deeply involved in the entire process from songwriting, producing to choreographing and directing performances. 

Written and co-composed by SAAY, “DOMINO” is her first release in seven months since her last single “RollerCoaster.” For the official music video, SAAY collaborated with the renown male dance crew WE DEM BOYZ, as well as dancer IBAN, all who have shown stellar performances in the popular Korean dance competition series Street Man Fighter and Street Woman Fighter

A deep track with a deep message, DOMINOrepresents SAAY’s complicated feelings that have accumulated over the span of her career: anyone who yearns for success can experience conflicting emotions in the form of anticipation and anxiety. Working step by step towards perfection increases the excitement, but the fact that a single mistake can make everything crumble also increases apprehension, just like a domino. 

SAAY elaborates; “I wanted to express our feelings of insecurity and imperfectness. I had to do it for me and for us.” 

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Hailing from South Korea, SAAY debuted as the leader of the five-member girl group EvoL in 2012. After EvoL disbanded in 2015, SAAY began focusing on her solo career. She signed with Universal Music Korea, marking a significant transition from her idol group days to a more independent and artistically free solo career. SAAY’s music blends R&B, hip-hop, and soul, often drawing comparisons to Western artists for her vocal style and musical approach. Her sound is characterized by its smooth, soulful melodies, intricate vocal arrangements, and personal lyrics. Since her solo debut in 2017, SAAY has released several albums, singles and collaborated with other artists such as Snoop Dog, Crush and more 

"Not Just K-pop: The New Wave of Korean Music" - Hypebae discusses the new wave of Korean music and highlights SAAY's role in breaking stereotypes and expanding the genre's appeal internationally 

Named by Hypebae and Vogue as an artist you need to know; SAAY is known for her unique blend of R&B, hip-hop, and soul, as well as her distinctive voice and creative musical style. Aside from her own music, SAAY is also known as a composer, lyricist and producer for other artists such as TWICE, aespa, Baekhyun of EXO, The Boyz, and more. Beyond her musical endeavors, SAAY’s passion for fashion and beauty shines through collaborations with brands such as Dolce & Gabbana, Puma, Balenciaga and more.