Get in the Summertime Mood with LIGHTSUM

The newest girl group out of Cube Entertainment, LIGHTSUM is here to kick off the summertime fun! Following the previous Cube girl group (G)I-DLE, LIGHTSUM debuts with a fresh and cute concept perfectly fit for the coming summer. With this concept, the group establishes themselves as different from their seniors, and satisfies the sweet tooth with debut single “Vanilla.”

The track takes on a traditional upbeat pop sound from the start, the melody hyping up the listener and providing a cheerful feeling. Where the track takes on a bit of a different sound is at the chorus, which is built up into a drop. The chorus has a distinct electronic melody that stands in stark contrast to the rest of the track, and leads into the rap verse, which has a bit of a sharper tone. It’s a good composition overall, but it does take some getting used to when the melody shifts at the chorus. Still, it’s impossible not to be repeating “vanilla” after the first listen.

The music video is as bright and cheerful as you may imagine, with neon bright colors enveloping every shot. Pinks, yellows, and bright blues are the main staples, with fun summertime locations making up the backgrounds of each shot. The video gives off a very carnival-at-the-beach type of vibe, with sweet treats and arcade games standing out amongst the bright pink buildings. Even the night shots have disco balls littered throughout the natural background. The chorus’s electronic breakdown is put more into context with the dance breaks that accompany it, placing the choreography at center stage. It is overall the brightest and most upbeat video released so far this summer season, and you won’t be able to get enough of it!

Be sure to check out LIGHTSUM’s debut “Vanilla” below!