Enter GENTLE HIGH SCHOOL: The Latest Gentle Monster Collection
Gentle Monster are back with an immersive campaign to showcase their 24 Optical collection. The Korean eyewear brand’s pop-up spaces in Seoul and Beijing have taken over our feeds and have become a must-visit spot.
Enter “GENTLE HIGH SCHOOL,” the place that’ll teach you all about the brand’s latest collection through its lessons and creative direction. Lesson one is martial arts, set in a faux classroom with scenes similar to a Kill Bill fight scene. The martial arts class shows the eyewear’s durability and wearability.
Following this same structure, we are introduced to lesson two, robotics. This class plays on the glasses' unique metal wear and structure.
To make the online shopping experience more immersive, users can create their own “GENTLE HIGH SCHOOL” AI Student ID card.
For those who are able to visit any of the pop-up stores in either Seoul or Beijing, visitors are invited to wear the Gentle Monster uniforms and browse the store to view their latest collection. The immersive experience gives visitors the opportunity to feel part of the collection, allowing them to see themselves in the eyewear. Both locations will run from November 2 until January 14, 2024!
Will you be buying the brand’s latest eyewear? Shop the collection now!