No Way, Apink’s “NoNoNo” Turns 10
Ten years ago on July 5, 2013, Apink released their third EP Secret Garden and their music video for “NoNoNo.” The mere mention of the song immediately brings to mind the catchy chorus with fun point choreography. Be ready to sing along and wag your finger to the beat as we go back in time to 2013.
It’s no secret that Apink, one of the longest-running girl groups, started out with a cute and innocent concept. “NoNoNo” was co-produced and co-written by Kupa and Shinsadong Tiger, the latter who also previously worked with Apink on “My My” in 2011. This track uses bubblegum pop in an anthem for boosting people’s moods.
The Positive Vibes of “NoNoNo”
The cute and catchy phrase “NoNoNo” wants to comfort listeners when they feel low. The song focuses on making others feel energized, assuring them that support is a mutual relationship. The corresponding finger wag with the iconic “Don’t be sad, No No No / You’re not alone No No No” in the chorus makes the song more memorable. Other lyrics, such as “Have you endured it for a long time / Don’t lower your head without saying anything,” encourage others to be open about their struggles with those they trust. Though the song expresses romantic love, the core sentiment of the song applies broadly to anyone who listens.
The music video also displays a cheerful mood. The ensemble of Chorong, Bomi, Eunji, Naeun, Namjoo, and Hayoung plan a party and celebrate together. They make desserts, play with decorations, and enjoy each other’s company in the process. Sometimes the best kind of comfort is being with a group of people. Of course, in between the scenes are choreography shots, which showcase the aforementioned memorable point choreography that is fun to replicate. The bright colors in the “story” sections contrasting with the white main choreography set give a nice mix of that fresh and innocent feel.
The Ballad Version of “NoNoNo”
In 2016, “NoNoNo” received a ballad remake on Apink’s special album Dear. The original upbeat track transformed into something more sentimental in its ballad version. Beautiful piano and strings reimagine this piece, further drawing out Apink’s vocals. The ballad version credits Byun Moonhyuk for the arrangement, while the original composition and production credits stay with Kupa and Shinsadong Tiger.
Both the original and ballad interpretation offer a healing effect. With the choreography removed and the mood changed, the ballad version amplifies empathy. It feels as if it opens up a space to cry and vent like what the lyrics talk about. The original’s atmosphere fits more with the environment in the music video, a sunny day best spent having fun with friends, and the ballad version creates an atmosphere like coming home to a relaxing, comforting night.