Welcome to the LOONAverse
Through their unique concept, powerful dance moves, and popularity on the internet, the girl group LOONA is a difficult group to forget.
Who is LOONA?
LOONA officially made their group debut in 2018 under the label Blockberry Creative. The members include Haseul, Vivi, Yves, Jinsoul, Kim Lip, Chuu, Heejin, Hyunjin, Gowon, Choerry, Olivia Hye and Yeojin. However, this began through an 18 month pre-debut project. For this project, a girl would be introduced through a single music video each month. This is understood through LOONA’s Korean name: 이달의 소녀 (Idaleh Sonyeo), which translates to “Girl of the Month.” Through these music videos, each girl was given a designated color and animal, creating a zodiac-inspired concept that is continually represented throughout their music videos and is a crucial part to the LOONAverse.
Heejin: Represented with the color pink and a rabbit
Hyunjin: Represented with the color yellow and a cat
Haseul: Represented with the color green and a bird
Yeojin: Represented with the color orange and a frog
Vivi: Represented with the color pastel rose and a deer
Kim Lip: Represented with the color red and an owl
Jinsoul: Represented with the color blue and a fish
Choerry: Represented with the color purple and a bat
Yves: Represented with the color burgundy and a swan
Chuu: Represented with the color peach and a penguin
Gowon: Represented with the color eden green and a butterfly
Olivia Hye: Represented with the color black and a wolf
To further promote LOONA, three of the members, Haseul, Heejin, and Hyunjin, joined the variety survival show MIXNINE. Meanwhile, during the monthly single music video introductions, three subunits would be formed: LOONA ⅓, LOONA Odd Eye Circle, and LOONA YYXY.
LOONA ⅓
Sub-unit LOONA ⅓ includes members Heejin, Hyunjin, Haseul, and Vivi. Yeonjin is also said to be a part of this sub-unit. LOONA 1/3 focused on a “purity” concept and have released two albums, Love&Live and Love&Evil with title tracks “Love&Live” and “Sonatine.”
LOONA Odd Eye Circle
The second sub-unit, LOONA Odd Eye Circle, includes members Kim Lip, Jinsoul, and Choerry. Their concept is centered around “girl crush.” They released the album Mix&Match and its repackage Max&Match with title tracks “Girl Front” and “Sweet Crazy Love.
LOONA YYXY
The final sub-unit, YYXY or “youth youth by young” includes members Yves, Chuu, Gowon, and Olivia Hye. Their concept is centered around “four girls who denied Eden.” They released the album beauty&thebeat with the title track “love4eva (feat. Grimes).”
Debut
On August 20, 2018, LOONA debuted all twelve members with the upbeat song “Hi High” off of their EP [+ +].
Track List:
“+ +”
“Hi High”
“Favorite”
"열기 (Heat)"
“Perfect Love”
“Stylish”
LOONA later released a repackage of the [+ +] album in February 2019 called [X X]. This included their hit song “Butterfly,” which includes meanings of finding yourself throughout the lyrics that are tied with a powerful beat and choreography.
LOONA is also known for their dance covers for songs such as NCT 127’s “Cherry Bomb” and BTS’s “Not Today,” which they performed at KCON LA in 2019. Check out the performance down below!
Between their strong performances, sincere messages in their lyrics and viral popularity thanks to Orbits, LOONA will be a name that will stick out in your mind.
Check out “365,” their thank you song to Orbits, below!