While KAI just recently made a solo comeback with Peaches, he was also busy working on a Gucci comeback. The singer has undoubtedly been one of the most influential people in the fashion industry this year, creating a 264% online search growth for Gucci with their sold-out capsule collection in early 2021.

The EXO and SuperM member became the first-ever Korean ambassador for Gucci in 2019, and has been working closely with the brand ever since. Just a couple of days ago, Gucci dropped a new campaign for their Aria collection starring KAI as their global ambassador.

Captured by photographer Jang Dukhwa and videographer Woogie Kim, KAI appears in a frosted winter wonderland-like scenery wearing key looks and accessories from the collection created by the creative director Alessandro Michele. The dreamy, frosted campaign even includes a throwback look, reminding everyone how iconic Tom Ford’s red velvet Gucci suit was in the ‘90s, and it is still just as stunning today.

For EXO-Ls out there, here’s a little reminder that our EXO mini-issue is already available both in print and digital versions, in which we dive deep into the group’s journey from the beginning to 2021, including more details on EXO’s luxury fashion endorsements.