Another Gucci x KAI Moment to Remember: #GucciAria
While KAI just recently made a solo comeback with Peaches, he was also busy working on a Gucci comeback. The singer has undoubtedly been one of the most influential people in the fashion industry this year, creating a 264% online search growth for Gucci with their sold-out capsule collection in early 2021.
The EXO and SuperM member became the first-ever Korean ambassador for Gucci in 2019, and has been working closely with the brand ever since. Just a couple of days ago, Gucci dropped a new campaign for their Aria collection starring KAI as their global ambassador.
Captured by photographer Jang Dukhwa and videographer Woogie Kim, KAI appears in a frosted winter wonderland-like scenery wearing key looks and accessories from the collection created by the creative director Alessandro Michele. The dreamy, frosted campaign even includes a throwback look, reminding everyone how iconic Tom Ford’s red velvet Gucci suit was in the ‘90s, and it is still just as stunning today.
Unveiling a new, dreamy campaign featuring #KAI for #GucciAria. Captured by #WoogieKim, the video portrays the South Korean singer — member of K-pop bands @weareoneEXO and @superm — in key looks and accessories from the collection. pic.twitter.com/SDV5wBgBhJ
— gucci (@gucci) November 30, 2021