YG Entertainment, founded in 1996, is a trailblazer in K-Pop. Being one of the “Big Three” K-Pop companies. Their strong branding and artist-driven production sets them apart from others.BABYMONSTER, their latest girl group, has successfully debuted and made waves in the K-Pop community. This month, we'll explore the History of YG Entertainment. 

The YG Foundation 

Founded in 1996 by Yang Hyunsuk, a former member of Seo Taiji and Boys, who is known for laying the foundations of K-Pop, along with his brother Yang Minsuk. YG's focus is on training artists to develop and perfect their natural talents and skills.

The artists at YG are heavily involved in music production, and their creativity is allowed to shine in their projects. This creative freedom extends to other media platforms, such as acting and fashion. YG Entertainment is now one of the big three major K-Pop labels, having produced numerous household names such as BIGBANG, 2NE1, BLACKPINK, iKON, WINNER, and many more. 

The YG Strategy

The label's business strategy revolves around developing a unique brand identity for each group and artist. YG focuses on making a musical artist with creative freedom, steering away from the commonly manufactured idol image. Yang Hyunsuk trusts the talent of the artists under his label. 

By focusing on producing high-quality music over quantity, YG artists have fewer comebacks/releases than other companies. However, this exclusivity creates hype and anticipation among audiences and allows artists to take their time in honing their craft and giving audiences their best and most authentic work. 

The YG Look

The artists under YG are known to be some of the most fashionable in the industry. The company's artists and groups, such as BIGBANG, 2NE1, and BLACKPINK, are known for their distinctive fashion sense. YG Entertainment actively collaborates with renowned fashion designers and brands to elevate their artists' style and image. YG artists often fuse streetwear elements with high fashion aesthetics that fit their own individual style, setting trends and inspiring fans around the world.

Conclusion

YG Entertainment has been a major contributor to the growth of K-Pop culture around the world and has established itself as a leader in the entertainment industry. By constantly pushing boundaries and defying expectations, YG has left a mark on music, fashion, and performance. As the company continues to grow, we can not wait to see what new innovations and influences future YG artists and groups will bring to the industry.

Edited by Vivian N.