fashion & beauty

What happens when a K-Pop idol defies the boundaries of traditional fashion? For Seonghwa of ATEEZ, the answer lies in embracing femininity and challenging the status quo.

KCON LA 2024 is right around the corner, so here are some fashion and beauty brands you should watch out for at the convention.

This summer, the world's fashion capitals, Paris and Milan, witnessed a spectacular takeover by Korean celebrities, making an indelible mark on the global fashion scene.

As temperatures rise and we bask in the summer sun, it’s essential to keep our skin hydrated and protected from harmful UV rays.

Amidst the glitz and glamour of Met Gala 2024, the worlds of K-Pop and high fashion collided in a mesmerizing display as Stray Kids and BLACKPINK’s Jennie graced the red carpet with their unparalleled style and magnetic presence.

Gentle Monster and Jennie Kim have joined forces for a third sensational collaboration.

With the K-Pop tour season in full swing, K-Pop fans face the difficult task of choosing the perfect concert outfit.

DPR Ian made a striking appearance at Milan Fashion Week for Dolce & Gabbana.

Felix took social media by storm following his appearance at Paris Fashion Week for Louis Vuitton’s Runway Show.

Fashion powerhouse Louis Vuitton took to social media to announce RIIZE as their newest House Ambassadors.

BLACKPINK stuns on royal grounds as they make a surprise visit to London on a state visit November 21.

Gentle Monster are back with an immersive campaign to showcase their 24 Optical collection.

Following the announcement that Stray Kids would be ambassadors for Tommy Hilfiger, the eight-member JYP Entertainment boy group can be spotted in the brand's Fall/Winter 2023 campaign!

SAEMINYUM is a Korea-based brand that specializes in a variety of metal accessories.

The 26-year-old GOT7 member celebrated the start of his tour with a bang as he prepared a variety of different stages for fans, and different outfits too!

This past weekend, DIOR successfully launched their highly anticipated Lady Dior exhibition in Seoul.

TXT (TOMORROW X TOGETHER) were dressed to impress as they took on their second appearance at Lollapalooza, this time as headliners!

For this comeback, I visualized how I would style each of the members to best fit this album.

The four-member girl group’s concept and styling have already caught the eyes of many, and the team's global impact can almost be predicted.

Vernon of SEVENTEEN has been announced as the global ambassador for French luxury house Kenzo, a first for the brand in its over 50 year reign.

On June 9, the seven-member boy group ENHYPEN were announced as the newest brand ambassadors for Italian luxury house Prada.

When in Cannes, everybody wears their best. Here are some of my favorite looks!

Renowned luxury fashion house Louis Vuitton recently unveiled the newest travel collection in their campaign “Horizons Never End,” and pop star Jackson Wang stars as the face of the campaign.

As a courtesy to the leader, I’ve compiled a small list of options for him to help guide his new venture into the world of fashion!

Sunscreen is essential to add to your morning skincare routine as it protects your skin against harmful UV rays and promotes an even skin tone.

With 24 hours on the clock, Seoul's Jamsu Bridge had transformed into the perfect catwalk in preparation for the Louis Vuitton Pre-Fall 2023 Seoul show. 

This year’s Met Gala event will take place on May 1, and we are excited to see who will be attending and the different ways each guest will embody this year’s theme.

This past weekend, BLACKPINK made history in the California deserts as they became the first K-Pop group to headline the main stage at Coachella.

Tiffany and Co. officially unveiled its Spring/Summer 2023 campaign, and starring as the campaign's visual is none other than K-Pop sensation Park Jimin.

THUG CLUB has been making its way through the streetwear scene, solidifying their space through its hip-hop and grunge influences.