FILA X BTS: “LOVE YOURSELF” Collection

Boy group BTS announced their roles as global ambassadors for the popular sportswear brand FILA at the end of 2019. They began this promotion through the fourth season of their Bon Voyage series as the members were seen wearing different types of FILA wear. In October of 2019, during the final stop in Seoul for the Love Yourself: Speak Yourself stadium tour, every concert attendee was given a free BTS X FILA blanket. In March of this year, BTS released their first official collection called “Voyager.” This was a purple galaxy theme based off of their song “Magic Shop” and from the phrase “borahae” (보라해), meaning “I purple you.” The term was coined by member V to describe how purple is the last color in the rainbow, therefore promising BTS will love their fans, ARMY, until the end. BTS has now released preorders for their second FILA collection, “LOVE YOURSELF.”

“LOVE YOURSELF” Collection

BTS’s newest collection was announced on April 10 and is based off their Love Yourself series, with inspiration coming from the color theme and their title track songs “DNA” and “IDOL.” The collection includes shoes, shirts, bags, and even stickers. 

The preorder period for this collection has unfortunately passed; however, the official release will be in July. Which item are you looking forward to the most?