Jennie x Gentle Monster: ‘JENTLE HOME’
BLACKPINK girl group member Jennie has released her first ever collaborative collection with the Korean eyewear brand Gentle Monster. It features many unique pieces with small details relating to Jennie and her life. Along with the collection, a Jentle Home pop-up space was created to showcase the collection. The collection was released April 21, 2020 and the pop-up space officially opened to the public May 13th and will end September 12th.
Gentle Monster’s website describes the collection, stating, “Inspired by Jennie’s childhood memories, we created a nostalgic fantasy world filled with teddy bears and dollhouses. Jentle Home is a sentimental experience that brings our own fantasies to life, while reminding us of our own innocent dreams and hopes that we often forget and lose.” The Jentle Home campaign began with a photoshoot with one of Jennie’s favorite photographers, Hugo Comte, who encapsulated this dream-like sentiment that Jennie has for childhood.
This theme is seen throughout the collection in the four main styles: slim fit 1996, DAISY, IN THE MOOD, and KUKU. Along with the glasses, there is an accessory glasses chain collection to match.
The slim fit 1996 cat-eye frame is named after the year Jennie was born and comes in three different colors. The signature point of these sunglasses is the silver metal ring on the side.
IN THE MOOD comes in three different colors and is the circular frame of the collection that also features the signature circular tips.
The DAISY sunglasses feature a gradient lens in three different colors. The circular tips are the finishing signature point to these frames.
KUKU is named after Jennie’s pomeranian, Kuma. It comes in three colors and has a square silhouette that creates a bold look. The signature point is a gold metal ring on the side.
Jennie released an official video giving a tour of the Jentle Home pop-up store that is themed after a retro dollhouse. It even includes a doll-like supermarket that sells unique candies, bringing her childhood fantasies to life.
Depending on re-openings, the Jentle House collection is planned to be released in the Los Angeles and New York Gentle Monster locations as well. Shop the collection here!