AleXa Reminisces About a Past Love in “Never Let You Go”

AleXa has returned fresh from her wins at the 2020 Soribada and Asian Artist Awards with a new single titled “Never Let You Go.” This song is the first released under the codename AleXa_H, which is supposed to represent the emotional side of AleXa’s A.I. persona. This also is the first installment of “Project PARTS,” another piece of the AleXa multiverse. 

About The Song 

The song is a complete 180 when compared to AleXa’s previous releases; she has traded the bombastic melodies and EDM breakdowns for a softer tone filled with an acoustic guitar and piano. “Never Let You Go” could be the ending song for a number of Korean dramas, with the lyrics in both English and Korean, making it easy for anyone to find a part to sing along to. The lyrics themselves are delivered like a conversation; it can be a little confusing at first to keep the story since there is only one half of the conversation heard, but overall it is a great song. 

About The MV

The simplicity of the music video adds to the charm of the song. AleXa is dressed in the same white oversized sweater and black jacket the entire time. She has traded the bright teal hair sported in the “Revolution” music video for an icy blonde that fits the overall feeling of the song and scenery. In comparison to her previous releases, this music video is a bit calmer and less in your face. The scenes cycle through close ups on AleXa, wide angles of both nature and cityscape scenes, and finally creative shots that show lyrics from the song burning on parchment. The one thing that does continue to reappear is a toy robot that could be a way of alluding to AleXa’s identity as a “robot.” The most eye-catching part of the music video is truly at the end with the shots of the night sky and the galaxies that form as AleXa begins to walk out of frame. What the video lacks in action hero realness it gains in cinematic shots like this.

Final Thoughts

This is a side of AleXa that fans have never seen, however it does set the stage for the next chapter of AleXa’s story. With “Never Let You Go” being the first installment of “Project PARTS,” it begs the question...so what’s next?

Check out AleXa’s new song “Never Let You Go” on all major streaming sites and check out the music video below!