IU Takes You to the “Strawberry Moon” and Back

Coming in with her latest digital single, IU has returned with “Strawberry Moon.” Known for her whimsical and fantasy-like concepts, this sweet song encapsulates the joys of love and being in love. It’s when the strawberry moon makes its blushing appearance that the magic of love comes to life.

There is a youthful and innocent feeling within “Strawberry Moon” that is romantic and refreshing. This pop-ballad expresses feelings like flying over the moon when in love. It is the type of love where one can’t stop smiling or feeling like they’re floating on a cloud. There is something that is just so happy and carefree, that nothing can break this overwhelming amount of positivity. From getting the chance to hold hands, being side by side despite all the dark and tense times to walking down the path called life together, IU describes that is all that matters. When the strawberry moon appears, it is often a rare sight to see, which is synonymous to how finding this happy, deep, and warm type of love with someone is also rare. 

The music video follows IU as she eagerly awaits for the strawberry moon to finally peek out of the clouds and make its appearance. In the pink moonlight, the room comes to life with the magic that the light emits. It is then when she takes flight and soars through the clouds with her lover. Whether it’s jumping through various planets together, taking a literal scoop from strawberry-flavored moon’s ice cream, or getting to spend time together at home, IU has found her person. In the end, she is truly right where she belongs. 

The happiness that the moonlight and IU emit is a wonderful and whimsical sight to see, and viewers won’t be able to shake the smile that grows on their face. IU doesn’t fail to bring a fantastical story to life when it comes to her music videos and this will for sure be another song and music video to remember. Although this is just a digital single from the soloist, “Strawberry Moon” is repeat-worthy and a breath of fresh air for this fall season. It’s a song for all ages and it won’t be a surprise to see this particular song rank high on the charts for quite some time.