Sugar, Spice, and Everything Nice. ITZY Returns With “LOCO” in Full Album
ITZY is back and this time it’s spicier, louder, and just as addictive in their first full album Crazy in Love. Loaded with nine new songs (excluding the English version of “LOCO” and the instrumentals to previous title tracks), MIDZY and listeners are in for one hell of a fun, noisy, and energizing album.
Track list:
LOCO
SWIPE*
Sooo LUCKY
#Twenty
B[OO]M-BOXX*
Gas Me Up*
LOVE is
Chillin’ Chillin’
Mirror
LOCO - English Version
DALLA DALLA (Inst.)
ICY (Inst.)
WANNABE (Inst.)
Not Shy (Inst.)
In the morning (Inst.)
LOCO (Inst.)
*Author’s favorite pick
Going “LOCO” In Love
Taking the helm as the lead track of the album, “LOCO” is energizing and a rush of emotions filled with love. The song speaks on catching feelings for someone and once they’re in, they can’t seem to control themselves. “LOCO” pushes the envelope of that extreme type of love that has them going crazy and head over heels. There are moments throughout the song where ITZY expresses how love goes from feeling like they’re in hell without them to feeling like they’re in heaven as they are right by their side. Rationality goes out the window, and “LOCO” expresses the feeling of succumbing to this rush of falling in love and being in love. While they are aware of how dangerous this type of love can be, ITZY cannot be stopped; they’re going to go all in because it’s far too late to turn back.
Diving deeper into the production of “LOCO” itself, what creates the intense and addictive sound is the blend of the deep resonating bass against mixes of horns and guitar. As the song continues to build, the horns progressively get louder and bigger, which further emphasizes the breaking point of love rushing in and taking over.
It comes as no surprise that ITZY is going to bring out all the stops when it comes to the music video. From larger-than-life set pieces, such as a stuffed rabbit with Yuna or Ryujin sitting atop a decked-out bulldozer, to literally setting up a live concert in front of their crush’s home, ITZY is here and not playing around. Like in past videos, the girls do get to show off the choreography to “LOCO,” especially highlighting the point of grabbing their head to stop it from spinning further as they fall deeper in love. There are several fashionable moments that are also displayed throughout the video that would make any fashion lover jealous, which is no surprise as the girl group is known for their cute, sexy, and chic ways of taking different pieces to create one cohesive look for the group.
The Album
Crazy in Love marks ITZY’s first full-length album since their debut and does not fail to deliver an ensemble of noisy, fun, and addictive yet charming group songs to enjoy from beginning to end. ITZY is known for their experimental style, and this album definitely plays with a lot of EDM, techno, pop, and hip-hop blends that just work so well for them. Crazy in Love is gritty and rough around the edges, but has a sweet center that one cannot resist.
There aren’t many girl groups out there doing it like ITZY, and they’ve truly carved a space for themselves that is well-deserving. As a first full album, ITZY impresses, and it would be a lost opportunity to skip out on this solid album. For those who have yet to sink their teeth into this album, be prepared for the ride that Crazy in Love will bring.