It’s not an exaggeration to say that IVE has been killing the game since making their debut back in late 2021. The girl group has been hitting numbers the likes of which we only see from seasoned veterans, so it’s no surprise that a lot of hype was surrounding this new comeback. It hasn’t even been a full 24 hours since release (and the writing of this), and the music video has already hit 12 million views. 

“After LIKE” is a dance-pop track not unlike previous releases at its core; and much like previous releases, the chorus presents a new element to the composition that makes it stand out as a whole. The chorus of this song samples from the legendary Gloria Gaynor and her single “I Will Survive,” a song that remains one of the most iconic tracks released to this day. This sample is added to the driving dance beat, which also shows a different musical composition, as previous title “LOVE DIVE” had a totally different beat take over at the chorus. The song is upbeat from the opening note, and the addition of the sample adds just the right amount of hype to the song to make for another hit track.

The video, also per usual, is visually stunning. Disco influences are felt strongly in the shots, especially the dance portion at the chorus where the girls are center stage in a shining white room with flashing lights. Along with flashing lights taking prominence, there is tons of glitter in the outfits for the girls, adding even more glam. Other than choreography, the video itself is pretty simple, mainly just full of glamor shots of each member and highlights of their choreography. 

Check out the music video for “After LIKE” below!

Edited by Omani