I.M Will “LURE” You in With His New EP Off The Beat

The rapper is back with his second EP under Sony Music Entertainment.

Off The Beat - TRACKLIST:

1. “LURE”

2. “Bust It”

3. “X0”

4. “Skyline”

5. “MMI”

6. “nbdy”

In true I.M fashion, the EP is R&B, hip-hop, and latin-infused, forming a perfect set of tracks that encompass his style as a solo artist.

“LURE”

The music video, directed by Bang Jaeyeob (Stray Kids “LALALALA,” RM “Still Life,” ITZY “In the morning”), showcases I.M reliving memories with his love interest. The video is filled with visual effects where time is winding back with disasters and destruction healing themselves before our eyes. The visuals of the video are soft and artistic, pairing well with I.M’s voice as he sings about desire and temptation. 

It is no surprise that I.M took part in writing all six tracks, giving us an EP filled with his personal artistic expression. Two out of the six, “Bust it” and “Skyline,” are solely in English. While in many of the songs, I.M sings about love and lust, there is a change of pace towards the end of the EP. In “MMI,” he changes directions lyrically, with this more personal track about his relationship with music and how he expresses himself in a solo setting.

I.M’s style makes it easy for anyone to enjoy his work regardless of your music taste, so be sure to check out Off The Beat.

Edited by Cara Musashi