Throwback Thursday: STUDIO CHOOM Edition Part 3
Photo: STUDIO CHOOM
Back in 2024, we did part two, talking about the infamous STUDIO CHOOM videos. If you don’t know, or are new to the K-Pop, STUDIO CHOOM is a YouTube channel where groups and soloists perform their latest hits. The videos are visually striking yet stripped back. Strobe lights turn the all-white background colorful; the videos are crystal clear in 4K, and groups and soloists use that space to perform their tracks with so much energy. So, let’s take it back and talk about some more iconic STUDIO CHOOM videos.
P1Harmony - “JUMP”
On June 11, 2023, FNC Entertainment’s high-energy boy group P1Harmony appeared on STUDIO CHOOM to promote their commanding track, “JUMP.” From the video alone, viewers can tell the members are excited. Their contagious energy comes through the screen, and as a viewer, you want to dance along. The members, Keeho, Theo, Jiung, Intak, Soul, and Jongseob, are all dynamic performers, and their dance moves throughout the video are hard-hitting and captivating. The members' streetwear matches the track's cool concept, and the green, yellow, orange, and red lights flashing in the background light the entire stage; as the beat changes, so do the lights. “JUMP” gets fans ready to jump out of their seats, and while watching the video, you won’t be able to help but move.
SEVENTEEN - “Left & Right”
On June 24, 2020, Pledis Entertainment's mega boy group SEVENTEEN appeared on STUDIO CHOOM to promote their upbeat track “Left & Right.” Watching this video makes viewers feel like they're part of the group. Their bright energy is contagious, and from the start, viewers can tell it is going to be a fun video. The members, S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, and Dino, are seen conversing, and once the beat drops, they are ready to dance. As the performance continues, viewers can take in the scenery and choreography. The background lighting switches between pastel pinks, purples, yellows, and blues, matching the colorful arrangement of the members' outfits. The choreography for "Left & Right" is lively and infectious. “Left & Right” is upbeat and filled with bright energy. Known for their synchronization, this fun choreography is one that many fans love to recreate. The members move left and right with big smiles, giving the performance a celebratory quality.
IVE - “I AM”
On April 12, 2023, the Starship Entertainment girl group IVE appeared on the STUDIO CHOOM channel to promote their recent release “I AM.” From the start, viewers see a bright pink room with the members, An Yujin, Gaeul, Rei, Jang Wonyoung, Liz, and Leeseo, in position and ready to perform. As the members perform, the lighting in the back switches between bright purples, pinks, and yellows, and their black outfits contrast with the colorful background. Watching the video lets viewers fully take in the choreography's intricacies. The members' swift arm movements, ripple effects, mirroring, and precise hand movements make the choreography exciting, and their precision and energy carry through to the final note.