New Boy Group NAZE Enters the K-Pop Scene with “People Talk”

Photo: C9 Entertainment

A new boy group is on the scene! C9 Entertainment debuted seven-member group NAZE on May 4, consisting of members KAISEI, YOUNKI, ATO, TURN, YUYA, KIMKUN, and DOHYEOK. Despite this being their official debut, the multi-national group first introduced themselves through a TBS Drama in Japan known as DREAM STAGE, released back in January. Along with title track “People Talk,” the group debuts with a self-titled mini-album that “captures the reality of their daily lives,” according to member YOUNKI.

What I really like right off the bat for “People Talk” is the vocal harmonization of the members, which stands out pretty quickly and catches your attention, drawing you into the song. Creative harmonizations aren’t always at the forefront of K-Pop releases these days, so it adds a fun unique twist to the track. I also like the message of the song, which has more of a deeper meaning than a lot of rookies would put out for their first release. Rather than focusing on boasting about their skills, they’re instead focusing on a cultural phenomenon that transcends just about every society. It’s a stylistic choice to make a statement upon the introduction of your group, and I respect that. Maybe that’s looking a little deep into it, but it’s a refreshing change that helps the group stick out and start to establish a distinctive personality in an oversaturated market. As for the music itself, it’s a peppy and upbeat melody, which may be considered basic if it wasn’t for the lyrical elements and harmonizations overlaid to create a deeper sound.

The video has a fun and carefree vibe with a style of a one-shot scene, where the camera continuously scrolls to the left into different scenes in an attempt to create the illusion of no cuts. I also find this style really unique and enjoyable, since we don’t often get music videos attempting to appear as seamless movements. Many of the shots show the boys in different environments surrounded by “NPCs,” or just a caricature of people going about their daily lives. This matches along with the theme of their mini-album NAZE as YOUNKI stated, the intent of showcasing daily life. It’s cohesive to the theme, and that deliberate creative choice is quite refreshing. 

Check out the music video for “People Talk” below.