WE BRIDGE MUSIC FESTIVAL AND EXPO ANNOUNCES NMIXX, KARD, TEAM BEBE and ALL(H)OURS ADDED TO LINEUP

WE BRIDGE, the three-day convention and two-day music festival celebrating Asian entertainment and culture, has announced the final acts for its Vegas event taking place April 26-28 at the Mandalay Bay Convention Center (expo) and Michelob ULTRA Arena (concert). Joining the previously announced artists are NMIXX, KARD, TEAM BEBE, and ALL(H)OURS, completing a lineup boasting some of K-pop’s hottest trending names.

The full lineup consisting of 10 artists and groups includes the trailblazing icons Dynamicduo, Hwasa, and Jessi, alongside chart-topping idol groups CRAVITY, NMIXX, and KARD. Additionally, as part of its commitment to provide a stage for new talent, WE BRIDGE proudly introduces rookie groups ALL(H)OURS, AMPERS&ONE, KISS OF LIFE, and TEAM BEBE, marking their much-anticipated U.S debut. Beyond electrifying the concert stage, the artists will also grace the expo with their participation in the GRAMMY Museum® artist Q&A panels, hi-touch events, and various other fan engagements, ensuring an immersive and unforgettable experience for attendees. Daily concert line-up and expo engagement schedules will be released through the official WE BRIDGE social media channels.

Building off of 2023’s wildly successful inaugural event that showcased performances, panel conversations, and fan engagements with ENHYPEN, MONSTA X, Jessi, BamBam, Kang Daniel, Dreamcatcher, CIX, ONEUS, VIVIZ, and BE’O, the 2024 iteration is set to return with an even wider variety of entertainment. WE BRIDGE’s vision is to shine a light on Asian artists and their artistry by providing a platform for emerging talent to make their U.S. introduction and reuniting legendary names with their fans alongside today's current artists who are paving the way for Asian entertainment. Furthermore, the event strives to build a space for all fandoms to unite and connect with their online friends in real life for a community and experience unlike any other.

WE BRIDGE is presented by premier global entertainment company Infinite Prospects Entertainment (IPE) with the support of MGM Resorts International. IPE is best recognized as the team who turned the Las Vegas Strip purple in April 2022 for The City project with megastar group BTS who performed four sold-out nights of their Permission To Dance On Stage tour at Allegiant Stadium. The company also recently worked with K-pop living legend THE RAIN for the U.S. leg of his highly anticipated comeback world tour. With the explosion of Asian influence on mainstream pop culture around the world and its tremendous impacts across music, film, art, and fashion, WE BRIDGE's mission is to connect these various creative expressions and the artists and cultures that are fueling them within one epic experience. The result is a multi-sensory, live event that immerses attendees into a curated world that bridges what is now, new, and next in all aspects of Asian pop culture.

“We are excited for our continued partnership with WE BRIDGE,” said Michael Sticka, President/CEO of the GRAMMY Museum. “WE BRIDGE isn't just an event; it's a vibrant platform for cultural exchange and artistic expression, which aligns with the Museum’s mission and values. We look forward to our second year of collaboration and the opportunity to again showcase our renowned public programming alongside our unwavering commitment to diversity and heritage across communities and music’s many genres.”

Projected to be one of the largest West x East Asian-centric events of the year, get up-to-date news by following @webridgeexpo on Twitter, Instagram, TikTok, Facebook, and YouTube, and join the conversation using #webridge2024 and #nownewnext. For all information on WE BRIDGE Music Festival and Expo, please visit webridgeexpo.com.