ANS Blast from Hiding with “Boom Boom”
ANS has finally debuted, entering the industry with a somewhat controversial bang. Their concept, however, is completely unexpected when compared to their pre-debut release “Wonderland,” which came out a month before their official debut. Nevertheless, fans of this new group will definitely appreciate the improvements made during this time, especially when comparing the camerawork between the two music videos!
ABOUT ANS
Despite already having four official colors and a pre-debut release, there isn’t much that can be found online about this rookie group. The name of this six-member girl group is both an acronym for “AngelNSoul” and the name of the company they fall under, ANS Entertainment. Originally thought to only consist of five members, the sixth member was teased in their pre-debut and promptly revealed the day after as Raon, a vocalist and dancer for the group. The other members are Dalyn, Bian, Dam I, Royeon, and Lina, all of whom have their own Instagram accounts with considerable followings.
THE REVIEW
The music video itself starts with a monochromatic segment that features each member entering their individual scenes with an instrumental separate to the song playing. While serving as an introduction, it feels more like an advertisement for the girls’ outfits than anything else, although it does manage to showcase each member before the music begins.
In contrast to the introduction, ANS then switches to brighter colors and happier faces with the start of the actual song. While it does manage to serve as a great change of tone, each scene feels slightly disjointed and separate from one another in a way that doesn’t form a coherent storyline. While most of the scenes opt for a rebel, girl crush vibe, Raon’s solo feature is that of a modern graphic design studio with absolutely no hints of the theme that the rest of the video offers. It does serve as yet another contrast though, as each scene fundamentally showcases the girls doing what makes them feel confident, from creating graffiti to motorbike riding. One interpretation of this video has to do with self-empowerment, and that is something truly showcased from start to finish.
In terms of the actual song, it’s fairly generic for the girl crush concept that the group seems to be going for. The chorus is fairly catchy though, even if it doesn’t really make sense from a lyrical standpoint. Another problem with the lyrics would be the random inclusion of English slang, such as “boomshakalaka” and “chillin’ like a villain,” which almost seem like they’re included just for the sake of appealing to international fans. This is expected for a debut track though, especially one from a fairly unknown company, but fans of the song can hope for a better release with their next comeback. Between their pre-release and their debut, ANS has definitely showcased an ability to improve as a group, not to mention the entertainment company itself seems to be experimenting with new things, hoping to find what works best for them.