GFRIEND is Mystical in Their Newest Music Video “Apple”

GFRIEND has returned with their ninth mini-album 回: Song of the Sirens that is filled with a variety of tracks to display the members’ versatile talents. 

The title track “Apple” is a pop track that bewitches their fans with their mystical concept. The group expresses the feelings of giving into temptation when it is right in front of them. The track was composed and written by Bang Sihyuk, Pdogg, FRANTS, as well as the members Eunha and Yuju. The groups’ newest concept is quite unique compared to their previous cute and lovely concepts. 

In the music video, a bright red apple is used as symbolism to express temptation, with that bright pop of color that is intriguing in a dark, colorless world. GFRIEND perfectly displays the concept of enchanting someone. The youngest member, Umji, really stood out during this concept with her versatility from sexy to mysterious during her individual scenes. The second half of the music video becomes quite dark, as all of the members are wearing black with dark eyeshadow and lipstick to convey the message that falling into temptation is dark. SinB’s performance was amazing, with her sharp and smooth dance moves matching perfectly with her facial expressions to portray the sexy, mysterious concept. 

The album continues with “눈의 시간 (Eye Of The Storm),” a soft pop track that will definitely uplift anyone feeling down with the reassuring message of finding yourself throughout all of this darkness. “거울의 방 (Room Of Mirrors)” is a pop track with a sad message of falling out of love with someone that they want to love. “Tarot Cards” and “Crème Brûlée” bring back up the mood of the album with upbeat love songs. The album comes to an end with the acoustic track “여자친구 북쪽 계단 가사 (Stairs in the North).” 

GFRIEND has come back with a different concept for their fans. They never disappoint with their touching vocals and synchronized dance moves. What did you think of the group’s concept during this comeback? Let us know in the comments below!