iKON has released their new digital single, “왜왜왜 (Why Why Why).” The song is a soft yet intense pop track that expresses the feelings of not knowing why two lovers are separating. Bobby took part in writing and composing the track alongside LP, CHOICE37, Sonny, and LIL G. The feelings of sorrow and sadness are vividly expressed through the emotional lyrics and singing. Each member delivered the message perfectly with their passionate singing, especially with DK’s impactful ending. The song has hints of hip-hop during Bobby’s rapping section, which adds charisma to the track. 

The music video shows the members watching then walking away from a burning bus—just like the lyrics of seeing their loved ones drift apart, but still walking away from a relationship even though they feel regret. The members are seen dancing passionately in gloomy areas, along with wearing dark clothing which matches the concept of regret and sadness. In the music video, Bobby is seen throwing a ring away while he sings the lyrics, “Why is it now that I’ve lost everything, I learn how precious you were,” which clearly portrays that this promise ring is no longer valid because he has lost his significant other. Each member is seen alone in their own scenes with faces of sorrow, missing their significant other while regretting that they couldn’t fight for them and keep them. 

iKON has released their newest single for their fans which is quite a powerful and emotional track. Please love and support them as they continue their promotions!