ENHYPEN Appointed as Prada’s Newest Brand Ambassadors

On June 9, the seven-member boy group ENHYPEN were announced as the newest brand ambassadors for Italian luxury house Prada.

This follows after their full group appearance for the brand back in January of this year, attending the Prada Fall/Winter 2023 Menswear show. Their appearance gained the attention of onlookers as their fans, ENGENES, showed out to see them in their first official global fashion event.

ENHYPEN shared their excitement for the partnership: “The synergy (we) will create is something we’re very excited to witness and greatly looking forward to.”

This partnership doesn’t come as a surprise; members Heeseung, Jay, Jake, Sunghoon, Sunoo, Jungwon, and NI-KI have long been styled in Prada for major events such as award shows and as part of their airport fashion, as highlighted by Teen Vogue.

So, what can ENGENES expect in this partnership? Fellow K-Pop ambassadors for Prada consist of TWICE’s Sana and NCT’s Jaehyun among some of the many, and when it comes to new lines or runway shows, they will take to social media to show their support of the new collection. 

As ENHYPEN have been attending in-person events for Prada, fans can keep an eye out on social media to see if they can catch the boys in Europe again in the future!

Edited by Aleena Faisal