ASC2NT Makes a Fresh Debut with “LOVE ME DO”

Those familiar with the contestants of Peak Time may spot some well-known faces in newly debuted ASC2NT. Members Karam, Injun and Jay not only appeared on Peak Time, but were together in a group known as The Boss (or DGNA) way back in 2010. If you’re someone tired of groups debuting literal children, ASC2NT provides a refreshing new concept in having older members make a fresh start in a new K-Pop generation. The three eldest are also joined by two new, fresh faces, Reon and Kyle, who are younger but still in their mid-twenties. We love to see older idols get a second chance to succeed, so let’s jump into their new single “LOVE ME DO.”

The single is a groovy, upbeat pop track that brings the perfect summer vibe. It’s a classic sound, something I’d consider anti-noise music, which is refreshing amongst such a popular type of sound these days. There is something to be said about previous industry experience, as it’s clear that their vocals blend well together in their harmonies. The vocals are definitely the most stand-out aspect of this song, which help to add depth to the melodic line that is in danger of being generic and flat. Though the melody is basic, it gives the vocals a chance to really shine against a consistent beat. The track is simple, but addictive.

The concept for this track is very summery, fitting for the song. The sets are simple, designed to highlight the choreography and member visuals in their individual shots. Even without a complicated story, the video will bring a smile to your face as the members perform. They do appear to be genuinely having fun, which is bright and infectious. That’s probably my favorite thing about the video, and even if you’ve been having a rough time, the authenticity of their bright smiles will surely make you feel better. I loved their black and white and jean outfits toward the end of the video. Again it’s simple, but that simplicity is what really allows their organic personality as a group to shine. 

Check out the music video for “LOVE ME DO” below!