Getting Reimmersed into PURPLE K!SS’s Geekyland
Photo: RBW
Spooky season is upon us, so look at a past comeback both spooky and playful. Back on July 25, 2022, PURPLE K!SS released Geekyland, an EP that embraces the differences among us. Its title track “Nerdy” welcomes stereotypically negative characteristics as unique strengths.
TRACKLIST:
“Intro : Bye Bye Bully”
“Nerdy”
“FireFlower”
“Can’t stop dreamin’”
“Love Is Dead”
“SuMMer RaiN”
The Concept of Geekyland
PURPLE K!SS themes their fourth EP around the idea of Geekyland, a place that celebrates individuals who stick out in society. Those who feel out of place can feel at home with likeminded individuals. Instead of facing ridicule, people can find solidarity in peculiar traits. Leading up to the EP’s release, PURPLE K!SS dropped a series of story films that provide further context. These short videos directly refer to Geekyland as a “gathering of marginalized people.”
The Message of “Nerdy”
Though “Nerdy” comes from an EP that came out in the summer, its core concept still feels in line with Halloween. “Nerdy” combines a horror concept with lyrics of self-love, reimagining the “nerdy” moniker: a look and personality associated with the negative stereotype of a secluded brainiac. They strut circular glasses and baggy clothes, preferring to set their own trend. Flourishes of classical strings in the “Nerdy” instrumental sprinkle in both a sense of whimsy and elegance.
The “Nerdy” music video explores PURPLE K!SS’s earliest concept as cunning and mischievous witches. Continuing from the lore outlined in their story films, the group comes out of hiding as witches who once shielded themselves from hurt. They decide to face regular people for the first time in years to accept themselves. Despite causing havoc inside a broadcasting station by scaring security guards, sabotaging talk shows, and possessing people, PURPLE K!SS rediscovers enjoying time around people like them.
Through the rest of the EP, the group acknowledges that the road towards acceptance can face setbacks. “Intro : Bye Bye Bully” directly addresses hurtful treatment that people can overcome. The moombahton track “FireFlower” sees PURPLE K!SS burning prejudices with a wish to bloom like a flower. The R&B song “Can’t stop dreamin’” carries on their hope for an inclusive future.
Geekyland’s last two songs, “Love Is Dead” and “SuMMer RaiN,” use a narrative of fake confidence. In “Love Is Dead,” PURPLE K!SS break up with a toxic partner that they end up missing in “SuMMer RaiN.” It can promote the “fake it until you make it” mindset, where pretending to show a confident mindset can transform into genuine results. Geekyland proves itself as more than a horror concept by flipping insecurities into acceptance.
Edited by Clark Royandoyan