MAMA AWARDS Adds New Category “Worldwide KCONers’ Choice” in Advance of KCON HONG KONG 2024

Leading entertainment company CJ ENM announced that on-site audiences at KCON around the world will have the opportunity to vote for the MAMA AWARDS’ “Worldwide KCONers’ Choice,” a new award that will be presented to the artist who delivers the most iconic scene (at this year's KCON), best embodies the global spirit of K-Pop, and best represents the genre on the world stage.

The winner will be unveiled at the world’s No. 1 K-Pop awards MAMA AWARDS and can be selected from all artists performing at any of the five KCONs taking place around the world this year, starting with Hong Kong, followed by Japan, the United States, Saudi Arabia, and Europe. On-site audiences in each region will have the opportunity to vote for the “Worldwide KCONers’ Choice” at a voting booth within the convention center, where they will receive a unique voting code. Audiences can then cast their votes for the “Worldwide KCONers’ Choice” with the code through the digital platform Mnet Plus within one week following the conclusion of the concert and convention.

With KCON HONG KONG 2024 at AsiaWorld-Expo in Hong Kong taking place from March 30 to 31, a wide range of convention programs for the festival have also been announced. Not only will there be various stage performances, artist booths, and exhibitions of artist-related items, but also fandom programs where K-Pop fans can directly communicate with artists and experience them onsite. 

Pre-sale tickets for KCON HONG KONG 2024 opened on Wednesday, February 21 at 10 a.m. (HKT), and general tickets became available on Friday, February 23 at 10 a.m. (HKT), both through Cityline.

KCONbegan in the United States in 2012 and has since been held in Japan, United Arab Emirates, France, Mexico, Australia, Thailand, and Saudi Arabia. Over the past 12 years, it has been a force in the spread of K-Pop around the world, and is a K-Culture festival combining masterfully produced K-Pop concerts with a convention where fans can experience every aspect of Korean culture. Notably, KCON has been a springboard for many artists to reach global audiences. By introducing a new voting category for the MAMA AWARDS connected with KCON, CJ ENM aims to expand its role as a representative platform where K-Pop fans can gather and participate together, to selecting the best artists who have performed well on the global stage and interacted with audiences throughout the year, further highlighting their achievements and spreading the power of K-Pop.