R&B SENSATION DEAN MAKES HIGHLY ANTICIPATED U.S. COMEBACK JOINING THE WE BRIDGE 2024 LINEUP

WE BRIDGE, the three-day convention and two-day music festival celebrating Asian entertainment and culture, surprises fans with a special artist announcement for its Las Vegas event taking place April 26-28 at the Mandalay Bay Convention Center (expo) and Michelob ULTRA Arena (festival). Inspired by the event’s mission to empower and celebrate the vibrancy of Asian culture, renowned Korean singer-songwriter DEAN joins the already stacked festival lineup to make his long-awaited U.S. return on the WE BRIDGE stage. While the superstar last toured the U.S. in 2019, his upcoming performance marks a historic return to the American music festival scene after an impressive eight-year hiatus.

DEAN stands as one of the foremost and versatile figures in the realm of Korean music, showcasing his prowess as an alternative R&B singer-songwriter, rapper, and record producer. The trajectory of his illustrious career is defined by groundbreaking releases, such as the critically acclaimed EP 130 mood: TRBL, which have solidified his status as a musical visionary. Continually pushing artistic boundaries, DEAN has captivated global audiences with award-winning tracks, such as “instagram” and “D (Half Moon) ft. Gaeko”, and his 2023 single “DIE 4 YOU” marked a triumphant return after four years since his last released single “Howlin‘ 404.” A trailblazer for Korean R&B on the international stage, DEAN's collaborations with global artists and producers, including Eric Bellinger, Anderson.Paak, Daniel Caesar, Syd of The Internet, Gaeko of Dynamicduo, IU, ZICO, and more, underscore his influence in shaping the genre's landscape. With an enduring resonance that transcends borders, DEAN continues to earn his esteemed place among Korea's musical elite.

As excitement builds for the WE BRIDGE Music Festival and Expo, the current lineup is nothing short of spectacular, featuring the iconic Dynamicduo, Hwasa, and Jessi, alongside chart-topping idol groups CRAVITY, NMIXX, and KARD. Adding to the excitement are rising stars ALL(H)OURS, AMPERS&ONE, KISS OF LIFE, and TEAM BEBE who are set to make their highly anticipated U.S. debut. Beyond the concert stage, these artists will extend their presence to the expo, engaging with fans through GRAMMY Museum® artist Q&A panels, hi-touch events, and various other exciting fan interactions. The recent surprise announcement of DEAN joining the lineup has only heightened the anticipation, leaving fans eager to discover the additional surprises that WE BRIDGE has in store for this extraordinary event.

Building off of 2023’s wildly successful inaugural event with ENHYPEN, MONSTA X, Jessi, BamBam, Kang Daniel, Dreamcatcher, CIX, ONEUS, VIVIZ, and BE’O, the 2024 iteration is set to return with an even wider variety of entertainment. Furthermore, the event strives to build a space for all fandoms to unite and connect with their online friends in real life for a community and experience unlike any other.

WE BRIDGE is presented by premier global entertainment company Infinite Prospects Entertainment (IPE) with the support of MGM Resorts International. IPE is best recognized as the team who turned the Las Vegas Strip purple in April 2022 for The City project with megastar group BTS who performed four sold-out nights of their Permission To Dance On Stage tour at Allegiant Stadium. The company also recently worked with K-pop living legend Rain for the U.S. leg of his highly anticipated comeback world tour. With the explosion of Asian influence on mainstream pop culture around the world and its tremendous impacts across music, film, art, and fashion, WE BRIDGE's mission is to connect these various creative expressions and the artists and cultures that are fueling them within one epic experience. The result is a multi-sensory, live event that immerses attendees into a curated world that bridges what is now, new, and next in all aspects of Asian pop culture.

Projected to be one of the biggest West x East Asian-centric events of the year, get up-to-date news by following @webridgeexpo on Twitter, Instagram, TikTok, Facebook, and YouTube, and join the conversation using #webridge2024 and #nownewnext. For all information on WE BRIDGE Music Festival and Expo, please visitwebridgeexpo.com.