On November 21, 2025, Stray Kids made a powerful comeback with DO IT, a project that showcases their rebellious spirit, musical intelligence, and visual appeal. Echoing their seminal mixtapes, they deliver a declaration of independence, a manifesto of action and courage that defines the group's identity.

Produced by 3RACHA, the tracklist explores reggaeton rhythms and sharp trap beats, revealing Stray Kids's ability to reinvent themselves without ever betraying their energetic DNA.

TRACKLIST – DO IT

1. “Do It”

2. “신선놀음 (DIVINE)”

3. “Holiday”

4. “Photobook”

5. “Do It (Festival Version)”

Stray Kids's album DO IT is structured around five powerful and varied tracks, each bringing a unique flavor to the cohesive whole. The title track "Do It" embodies the group's energy and boldness, inviting listeners to take action without hesitation. "DIVINE" explores a more mystical and spiritual dimension, blending captivating rhythms with introspective lyrics. "Holiday" offers a gentle nostalgia, a moment of emotional respite within the album. "Photobook" serves as an intimate reflection, evoking memory and contemplation. Finally, "Do It (Festival Version)" closes the project on a festive and upbeat note.

A POWERFUL VISUAL CONCEPT – A BLACK AND WHITE THRILLER: FEAR AND ART CINEMA

The introductory trailer was released at the end of their dominATE: celebrATE tour, setting the scene: each member is portrayed as a figure who transcends fears in a static, black and white world, embodying enigmatic and sometimes unsettling characters. This trailer is striking for its disturbing dimension, flirting with the conventions of contemporary thrillers and horror.

The transformation scenes (pink/light red eyes, the presence of animals like snakes or ravens) could symbolize a passage to adulthood and the mastery of one's inner fears. There is also a nod to Pinocchio and the concept of the puppet in the scene where a string is cut. This concept was already seen in the "Hollow" music video, where the members are animated by strings.

VISUAL UNIVERSE: MONOCHROME APOCALYPSE AND REBIRTH

The release of the “Do It” music video was hailed as a global event, surpassing 10 million views in just ten hours – a record for the group.

Stray Kids’s “Do It” video boasts a strong narrative aesthetic, blending thriller elements with empowerment, all punctuated by powerful choreography.

The video opens in a fractured, almost post-apocalyptic world: the city is covered in cracks, light struggles to filter through, and the group members appear as crows. The initial black and white creates an atmosphere of tension, where everything seems suspended.

SYMBOLISM: TRANSFORMATION AND LIBERATION

The crow, a recurring figure in the music video, embodies the idea of rebirth but also that of a messenger in popular culture, particularly Korean culture. The members of Stray Kids transform from mutants to humans throughout the video, symbolizing emancipation through action (“just do it”). The initially frozen world comes alive and regenerates as soon as the group sings the chorus: the light intensifies, the extras emerge from their torpor, all propelled by the collective energy.

The first scene that features Stray Kids is that of Han descending from the sky on an object resembling a modern-day wizard's broom, yet so vintage at the same time! Here, Han embodies a kind of magical or liberating figure, almost like an enchanter or a guide who comes to awaken the frozen world. The wizard's broom, traditionally associated with witchcraft and the power of transformation, could symbolize the ability to sweep away old stagnation and open a new cycle of action. One detail doesn't escape the viewer's notice: the hat. Cowboy or wizard's hat, more than just an accessory: a striking symbol of creative freedom where everyone can be "whoever they want to be," without judgment or limits. Indeed, by blending the symbolism of the cowboy (independence, audacity) and the wizard (secrecy, metamorphosis), Stray Kids subvert the hat's classic social function, transforming it into an accessory of emancipation: reinventing one's own rules and embracing one's difference, as emphasized by the members' attitude throughout the music video.

The figures in white could symbolically represent people frozen in inaction, a state of immobility to be overcome. These figures in white would represent those who dare not act, who remain prisoners of their fears or doubts, unable to take the necessary step to change their world. They would embody a form of social and psychological paralysis, a conformity that prevents individual and collective growth. Their static posture contrasts with the dynamism of the Stray Kids members who awaken the world from this lethargy with their energy and their "just do it" message. These figures highlight the duality between inaction and movement, between fear and courage.

From Stillness to Dance

In the music video, the first chorus marks a transition in color, with vibrant pink and blue neon lights contrasting with the black and white that dominated the initial sequences. The neon hues reinforce the modern, urban, and futuristic feel, asserting that this transformation is above all a creative and generational revolution. This moment marks the turning point of the video, where the message "just do it" is visually translated into an invitation to embrace free personal expression.

Then, from the second verse onward, the scene remains in color, and the characters in white begin to move and dance, illustrating their awakening and their gradual liberation from symbolic stillness. This transition visually marks the metamorphosis of the frozen characters into active beings.

Explosion of Color and Pink Confetti

The transition to the first chorus, bathed in neon colors dominated by vibrant pink and electric blue, marks the explosion of tension into positive energy. These modern hues symbolize awakening, while the pink confetti at the end of the final chorus adds a touch of bold sweetness. Pink is a color that combines the strength of red and the softness of white, embodying an energy that is both vibrant and benevolent. It conveys passion gently, perfectly aligning with the song's empowering message: acting with confidence without aggression, in a joyful celebration.

A SYMBOLIC AND POWERFUL WORK

"Do It" is not just a song; it's an ode to the power of action, to individual and collective transformation. A blend of visual thriller and liberating celebration, Stray Kids have created a work with this video where every image, every color, and every costume carries a powerful symbolic weight. Through this cinematic narrative, the group invites us to overcome fear, break down barriers, and embrace the beauty of change.

Edited by Cara Musashi

Do It: Stray Kids Makes an Iconic Comeback, Blending Thriller and Empowerment