From logos to official colors to lightsticks, K-Pop companies use different methods to market their groups—a cute mascot also goes a long way.
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The Japanese JYP Entertainment girl group has released their first album since their Korean debut.
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NiziU, a Japanese girl group under JYP Entertainment and Sony Music Japan Entertainment, has made their Korean debut with the single album Press Play.
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For JYP Entertainment’s first all-Japanese girl group NiziU, these ladies are building up their legacy while they can, aiming to take over the market in Japan.
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