Latest Updates — The Kraze

The Complex Nature of NewJeans’s Future Promotions as NJZ

The months-long clash between HYBE subsidiary ADOR and its sole group has brought into question what autonomy artists have over their brand and image.

Ladies CornerJacob Aron LeungApril 1, 2025NewJeans, Girl GroupsComment

April 2025 Comeback Roundup

The K-Pop world moves fast, and it can be difficult to keep up with which groups are coming back and when. But don’t worry, The Kraze is here to help keep you in the loop.

New ReleaseThe Kraze StaffApril 1, 2025Comment

Best of March 2025

March might be 2025’s strongest month of comebacks so far with so many great tracks having been dished out this month.

B-Side TracksCourtney WillisMarch 31, 2025Jennie, Xdinary Heroes, The BoyzComment

RE:WIND Take Us Back to the Noughties with Debut Single “FOREVER”

The members of RE:WIND are embarking on their second chance at becoming idols.

DebutsCourtney WillisMarch 30, 2025RE:WIND, Boy GroupsComment

After Winning Hearts, Song Sohee’s “Not a Dream” Gets an Official Release

Song Sohee’s “Not a Dream” is a spellbinding fusion of Gugak elements and a vocal style reminiscent of Dolores O’Riordan’s.

Surprise of the WeekAngelica VianelloMarch 30, 2025Song SoheeComment

Why Hygiene Matters at K-Pop Concerts and How to Stay Fresh for Your Bias

It’s not a new issue, but idols have started to mention it more directly during their ments, and it's a comment that fans should take seriously.

Fan Advice, Monthly ColumnsRae LovetteMarch 29, 2025Comment

TEN’s STUNNER is Scorching

“I’m talking about some real love:” In his first solo comeback, TEN is more than talk. He’s flair.

ReviewAnya HeatonMarch 28, 2025Ten, NCTComment

Sweet Tooth? Try CRAVITY’s Latest Japanese Comeback Jelly Bean

Nine-member boy group CRAVITY returns to a bright, bubblegum sound in their latest Japanese comeback Jelly Bean.

Roundtable Interview: with Raw Passion and a Bit of “JeLLo,” NEWBEAT Debuts and Lets us Know Why They Want to be Rookie of the Year

NEWBEAT took time ahead of their official debut to sit down with select members of the media to talk about their pre-released tracks, their time busking in the States, what their goals are, and how they want to be seen.

InterviewsJean LibertMarch 27, 2025NEWBEAT, Boy Groups, InterviewComment

Throwback Thursday: Women In K-Pop (Soloists Edition) Part 2

Picking back up with our “Women In K-Pop” theme, I think it’s time we talk about some soloists who have changed our lives.

Throwback ThursdayCidney AtchersonMarch 27, 2025Kim Chungha, Sunmi, Lee HyoriComment

Artist Highlight: So!YoON! Creates a Sonic World Like No Other

So!YoON! defies musical boundaries, fusing rock, R&B, and psychedelia into an electrifying soundscape that demands to be explored.

Artist HighlightJoi BerryMarch 26, 2025So!YoOON!Comment

NEWBEAT’s Debut Full Album Makes a RAW AND RAD First Impression

Park Minseok, Hong Minsung, Jeon Yeoyeojeong, Choi Seohyun, Kim Taeyang, Jo Yunhu, and Kim Riwoo launched their careers with the 11-track album RAW AND RAD.

DebutsJacob Aron LeungMarch 26, 2025NEWBEAT, Boy GroupsComment

A “Beautiful Life” and a Beautiful Mind with Xdinary Heroes’ Latest Mini-Album

Xdinary Heroes continue to dominate the new era of K-rock-pop with the release of their sixth mini-album, Beautiful Mind.

ReviewCourtney WillisMarch 26, 2025Xdinary Heroes, JYP Entertainment, BandsComment

KiiiKiii Debuts With a Treasure Trove of Songs in UNCUT GEM

A new gem of a group made their debut: KiiiKiii is here.

DebutsJacob Aron LeungMarch 26, 2025KiiiKiii, Starship Entertainment, Girl GroupsComment

YUJU’s Collaborations With K-Hip-Hop Artists

Soloist and GFRIEND main vocalist YUJU joined K-Hip-Hop and R&B label AT AREA on March 12, leading to anticipation about her future music.

Ladies CornerJacob Aron LeungMarch 25, 2025Yuju, Loco, Mad Clown, BIG Naughty, sokodomoComment

[EXCLUSIVE INTERVIEW]: Inside the Beautiful Mind of Xdinary Heroes

A charming energy radiates through the screen as Xdinary Heroes, appear on camera, via a Zoom call, ready to discuss the release of their sixth mini-album Beautiful Mind, in this exclusive interview with The Kraze.